Search engine optimization (SEO)
It's an art and science getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. That's why it's so important to have a personalized SEO strategy, not a gimmick.
Strategic Planning – Your SEO plan starts with a strategic overview and analysis of your business and the competitive landscape. From there, we perform the most critical tasks that have the greatest effect on Local SEO according to the Local Search Ranking Factors.
Competitor Analysis – We’ll analyze and report to you what your competitors are up to. This includes key metrics about their rankings, ad spend, websites and more. Competitor data within your local industry is vital to strategic planning for organic, local and paid search campaigns.
Keyword Planning – Once we understand your competition, we discover top volume, revenue generating “intent” keywords. This helps establish a solid website architecture to help search engines understand and trust your core messaging.
Website Architecture – This is a foundational step in SEO that is often overlooked by agencies. We don’t miss a beat. Based on our research and planning, we will set up an architecture for your content that makes your website more accessible for search engines and ensures a positive user experience.
Geo-Targeted Page Management – In addition to helping your company rank in your primary market, we research and build content strategies for neighboring cities and develop a page that has significant potential for traffic and revenue for your business.
Website Optimization – We continuously analyze and optimize your website with our advanced tools. This includes structured data and schema optimization, page speed, image optimization, titles and metas, internal linking, heatmap tracking, conversion rate optimization and more.
Content Management & Marketing – We research the needs and interests of potential buyers so our professional writers can generate content geared specifically to those personas. Our team of writers, editors, and content strategists with the skill, proficiency, and expertise are ready to help grow your business.
Custom Landing Page Design – All of the effort we spend bringing targeted traffic to your website deserves a well-optimized landing page! We will build landing pages that convert with targeted messaging and clear calls-to-action.
Google Adwords Management – We manage your paid-search ads for you, customizing their placement according to your stated preferences, so you can focus on managing your business. Our high-tech, paid search marketing software generates more leads per ad, while costing less per click. (Remarketing only on Marketer 900 plan)
Business Listings Management – Business Listings Management (also known as citation or directory management) is one of the top issues affecting local rankings. By removing inconsistencies in your business’ NAP (Name, Address, and Phone) information, you can increase your chances of appearing in the local pack by 13 percent. We use multiple online tools and perform hours of manual work to optimize your listings profile across multiple directories.
Link Building – Link building is the process of acquiring quality white hat hyperlinks from other high domain authority sites, social bookmarking and few niche related links websites to your website. This is accomplished through blog syndication, social bookmarking, Web2.0 profiles, link research and niche related directory linking, press release distribution and authority guest posting.
Google Search Console Optimization – Google Search Console is used to help us monitor and maintain your website’s presence in search results. We manage this tool to monitor your website traffic, optimize your rankings, and make informed decisions about the appearance of your site’s search results.
Google My Business Optimization – We’ll make sure your Google business info is claimed, accurate and optimized so when people search for your business or your product & services, you’ll have the best chance to you appear on Google Search and Google Maps.