What to Expect
Fill out the form here to get in touch. The next steps are:
- A brief call to get acquainted and discuss project scope, timeline, and budget
- We’ll send a proposal and contract
- If approved, a standard 50% deposit* is required to begin
- Remaining payment is due when the work is completed, or, 60 days after start date.
*On larger projects, payment plans with milestones may be appropriate.
Worksheet “homework” will kick off your project. These serve as a jumping-off point for future conversation, and to help organize your thoughts. Your answers don’t need to be polished, don’t worry.
- Discovery Worksheet: questions about your history, competitors, and goals
- Brand Personality Worksheet: quick exercises in a fillable/clickable PDF
- Target audience — their goals, problems, and desired outcomes
- Brand archetype — a symbolic character that fits your organization
- Brand intangibles — besides your product or service, it’s what else you offer
- Brand qualities — a big list of adjectives to draw from
- Brand spectrum — where your brand should be positioned on several continua
- Brand comparisons — if your brand were a _____, which one would it be?
- Manifesto brainstorm — thought-starters to elicit who you are, and who you’re not
Depending on your business, we can also use additional tools such as creating audience personas or conducting simple stakeholder surveys.
You’ll gather and send samples of your existing branding, if you have any, so we can see where we’re starting from and where improvements can be made.
Research & Review
We’ll have video meetings (one or two, depending on your project) to talk over your worksheet answers in more depth, evaluate your existing materials, review competitors’ branding, and discuss mood boards of visual examples we’ve selected to get your feedback.
- We’ll create initial concepts, (copy-write or designs shown as realistic mockups), based on the chosen direction
- Video meeting to review initial concepts (PDFs provided)
4. FINE TUNING
As needed, we’ll refine the selected concept further. How a round of revisions works:
- You’ll gather feedback internally
- You’ll provide all of the feedback at one time
- We’ll confirm the requested edits and make the revisions
- We’ll submit a new draft for review
Once the feedback is used to create a new draft of a design, that completes one round of revisions.
A project scope includes 3 rounds of revisions. More are always available, billed at an hourly rate. (It usually takes less than 3 rounds per project component.)
After approval of designs, we’ll create and deliver all final artwork files to you (and any vendors).
If needed, we’ll contact printers for quotes and manage the printing process for you. If your project includes a brand style guide, all the elements of your brand identity design—logo, typography, color palette, photography style, icons, etc.— will be captured in this document. The result is a valuable reference to keep your visuals on-brand going forward.
Allow 2-4 weeks for a small brand identity project and 4-8 for full branding package with visuals and content. When included, allow 2-4 additional weeks for Web Design and/or Email Marketing set up.