PULP, A Fresh Squeezed Perspective On Web Design Creative Direction.

‘PULP is known as Orange County’s leading creative web design agency. It’s their fresh squeezed perspective and juicy creative direction that is so refreshing. Their designs always leave a mouth watering impression.’


In most branding projects, Creative Direction Services are many little things put together in a way that the whole becomes greater than the parts. Great creative direction wins hearts of the targeted customers with the depth and integrity of the branding as a whole.

How the brand effects a customer throughout their lifecycle of experiences is what drives the direction of a creative director. So brands aren’t actually designed, they tend to evolve as the companies understanding of their client-base becomes clearer.

A great brand is not designed by a creative director but is nurtured by a person who understands the art of communication through the use of creative ideas. The ultimate goal of creative direction is to communicate the inner value of a brand in a way that is accepted by the company and customers.

Why PULP for creative direction services?


‘When I design a website I’m trying to evoke a feeling, I’m telling my clients story and that has to come across emotionally. It’s not enough anymore to just display information, we have to make a connection.’

Erin Leigh, originally from Huntington Beach CA and creator of PULP, has had a passion for the design world for over 25 years. She has studied many subjects including Graphic Design, Photography and Art History and has travelled and worked extensively around the globe.

She started her first business at 20 and over the years had her hands in every creative department including web design, marketing, graphic design, branding, photography and creative direction. She is extremely thankful to have learned not only from her mistakes, but also all the incredible mentors she’s encountered along the way.

Some argue that Creative Direction can’t be defined because it’s such an ethereal talent set. Surprisingly, creative directors are seldom taught in schools and there is very little formal information on the subject. In truth creative direction is often learned through practice and through mentorship with other creative directors. Erin is no exception here.

Web Design Creative Direction is usually responsible for overseeing the look and feel of the entire site. In the world of advertising and brand development creative directors come up with concepts and then oversee the execution of the concept to make sure it stays on brand. These concepts are often tweaked to help communicate a core message with the brand’s target customers through devices like theme, metaphor, and symbolism.

Some creative direction needs little more than to dream up these concepts and present them to clients, while some will direct almost all aspects of the design and production process. Is your website telling your story or are you in need of a fresh squeezed perspective? Call us and let’s talk about it!

Erin is the founder of PULP a pure premium web agency focused on creative web design and local SEO services for startups and companies that need a fresh squeezed perspective. Based out of surf city Huntington Beach.


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