Branding Your Website

PULP Huntington Beach Branding Services help design creative and strategic brand guidelines for small or large businesses and their websites.

Branding plays a huge role in your company and making sure your website is branded is imperative, and fun!

Companies spend large amounts of money on branding because the impact of having a well-branded website is important when it comes to sales and repeat business.

Branding Guidelines

Most companies have branding guidelines that are created by the marketing department and outlines how their brand should be represented.

The guideline will detail the various forms of the company logo, how it is used on different backgrounds, sizes, and what fonts and lettering are to use alongside it.

For web branding, the size of a logo is important because of the impact on screen space – and so are the colors that the logo uses. 

Colors for web designs have different gamut (color space) scopes, and typically they are not color-calibrated to be perfect.

Web Design Branding Tricks

Here are 10 important tricks to web design branding that can be helpful.

1. Logo size

This is an important issue, and you need to decide on the size of the logo and then stick with that scale wherever it is used. Having different sizes of any branding is confusing, and this means you can’t reuse the same graphics.

2. Cross-branding

If your site contains other branding, such as sell-through products or companies that are partners, then make their logos less prominent.

Making other company logos the same size or bigger than yours sends entirely the wrong message about your brand’s importance.

3. Limiting files

If you keep all branding elements to a small number of files, and reuse these throughout the site, this gives you many advantages. Not only will this make the site quicker to load for visitors, but when a rebranding occurs, it will be much easier to change everything.

4. Use PNG for logos

The preferred file format for websites is JPG. However, this format doesn’t support transparency, and the PNG format does. When the logo is a PNG file it can be placed over different colored backgrounds without having to make any special adjustments.

5. Be consistent

Using the same logo and colors is good, but this consistency should extend to every aspect of the site, including the vibe and style behind the content and the placement of commonly utilized elements.

Considering a retail equivalent, all call to action and images should be the same, and promote a clear and concise theme and style.

6. Have a proposition

A new visitor wants to know if they’ve arrived at the right site, and also want to understand what they can expect from your company. Tell them who you are, what you do, and what makes the company so special.

7. Have a mascot

A mascot doesn’t work in all contexts, but having a mascot animal, robot or character is a strong idea that visitors will recognize even without the company name. Not all mascots are animals. PULP uses an orange to represent Orange County.

8. Social media

If you intend to use your brand on social media – and probably will – then consider the restrictions that this places on graphics, and work with them. Designing specific logos for social media is a good idea, you can tweak them so they work best in that context.

9. Watermarks and tints

If you have an large, detailed logo, placing it over a elaborate image won’t work well visually. There are two approaches you can take to resolve this problem.

One, make the logo a watermark on the graphic, either lightening or darkening the content underneath and removing all the colors from the logo. Two, make the background image monochrome, so that the logo stands out over it. Either approach will work.

10. Think about visual scanning

When a person reads a website their eyes perform a pattern of movement that starts at the top-left, then moving right and down. That’s why the logo should be in the top-left. Where a visitor’s attention will linger matters, and place branded elements and business messages in those areas.

Have any questions about your branding, give us a call. We offer in Huntington Beach Branding services and throughout all of Orange County.

Erin is the founder of PULP a pure premium web agency focused on creative web design and local SEO services for startups and companies that need a fresh squeezed perspective. Based out of surf city Huntington Beach.

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