6 Principles Of Good Web Design

In order to create a good web design, you need to think about your audience. Also the purpose of your website and the visual appeal of the design is imperative.

Navigation/ Menu:

This is essential especially when your website has so many pages. It includes a well-labeled navigation bar that shows a list of the different web pages you’d like to see. When the website navigation is made correctly, customers can easily explore and understand your web design. The goal is for a simple yet intuitive navigation menu that will make visitors come back for more.

Content and Visual Elements

These also include the choice of font, colors and other typographic details. These aspects of web design should go along together to create an accurate message to your customers. In most cases, customers tend to remember the message when it is concise and something that they can identify with.


Does your website copy live up to your actual work? Far more than explain, articulate, or legitimize, your website copy can deliver qualified leads to your inbound sales team, ready and eager to speak. Just by telling the truth. Now, why would you settle for less?


Web design should have an exceptional layout so that it can appear more appealing to your customers. This will make them want to engage with your page. It needs to entice their eyes because this is where all engagement will begin. The need of web design and development is an indispensable factor that should be measured carefully by every website owner.

Brand Uniformity

Your brand is what sets you apart from your competitors, and it is usually identified through logo, colors and fonts. If your company has a unique logo that is placed on all print materials, then all the logo’s elements must be included onto the web design for consistency.


Utilizing the visible areas for the important web design details can improve the search engine optimization or SEO. This happens when you incorporate business-related keywords in the HTML text. When search engines like Google, Yahoo, and Bing can crawl into your website, it results in higher search engine placement. This means your web design becomes more visible, and this means more business!

Erin is the founder of PULP a pure premium web agency focused on creative web design and local SEO services for startups and companies that need a fresh squeezed perspective. Based out of surf city Huntington Beach, CA.


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